 WHENFri, May 3, 20197:30 AM – 9:00 AM CDT WHEREGrand Street Cafe4740 Grand Avenue Kansas City, MO 64112 | SMCKC May Breakfast: Five Ways to Use Search to Power Social StrategyMay 3, 2019 | 7:30 a.m.Unlock low-hanging organic search insights and tactics to power your social strategies. You’ll walk away with actionable takeaways that will help you better understand the motivations behind what people search for and how you you can use those insights to guide social efforts. You’ll also learn how to leverage the search engines within social platforms to increase your content’s discoverability. Discover the rich organic search knowledge that you can tap and use for your social efforts without spending a dime of your marketing budget. About the Speaker: Alyssa Murfey is a Supervisor on the Discoverability Team at VMLY&R, working with one foot in social media and the other in organic search to develop strategies that work the hardest for clients. These strategies focus on optimizing content and properties to hep brands be discoverable across social and search engine platforms. She works at the forefront of helping clients strategize their approach to Google search, Pinterest search, Instagram search, Facebook search and GIPHY search, as well as, visual search and voice search. Last year, Alyssa spoke at Digital Summit KC and Dallas and her piece The Future of Visual Search and How Retailers Prepare For It was published in AW360.
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