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SMCKC August Breakfast | Finding Fit: Messaging Frameworks for Marketing Growth

Friday, August 9, 2019 7:30AM - 9:00AM

How do we justify additional marketing budget? How do we deliver more impact with the investments we’re already making? Finding Message/Market Fit opens up Native Digital’s playbook to showcase marketing frameworks to help validate fit for audience, brand, creative, and channel strategies. Reduce random acts of marketing and establish criteria for success.
What You'll Learn:
  1. Identify and tailor messaging to influential advocates
  2. Plot how your brand is positioned relevant to competitors in the minds of your audience
  3. Evaluate creative and channel performance metrics to justify marketing investments

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