November Breakfast: VML & Snapchat -  Building a Mellennial Following
November 3 | 7:30 a.m.

Despite several years of record-breaking tourism numbers, the state of Tennessee was seeing the number of millennial visitors decreasing. Since millennials spend hours a day on Snapchat, VML helped Tennessee launch their own channel to engage with them. But it's the hardest platform to build a following on…
Garth Brooks was about to earn his 7th diamond, making him the biggest selling U.S. solo artist of all time (even bigger than The Beatles). Since all of his music was made in Tennessee, the idea was to bring him back to Nashville to celebrate with a free concert and make Tennessee’s new Snapchat channel the only way in.
Learn how the VML team approached the content calendar, media rollout and logistics leading up to this “Snap Your Way In” concert and tourism effort.

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