SMCKC March Pro Luncheon: Social and Mobile-Based Customer Research| March 13th
We are all living in a social and mobile world, as evidenced by the fact that we seldom go anywhere without our mobile device and constantly check our social platforms. Today's smartest experts in consumer research have recognized and capitalized on these trends and have developed programs and tactics to gain insights into preferences and habits of customers. At this session, our friends from Field Agent will help you understand how mobile and social research allow you to capture insights from shoppers and consumers in ways that were not possible a few years ago. We will focus on three key inflection points:
1. Zero Moment of Truth: making pre-shopping decisions (e.g. where to shop, 5 star ratings, etc.)
2. First Moment of Truth: making decisions at the shelf (e.g what products to buy, etc.)
3. Second Moment of Truth: making assessments of products (e.g. taste, function, value, etc.)

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