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SMCKC November Breakfast: Keeping it Real with Instagram Filters

Ticket prices increase today at 5PM!

November 1, 2019 | 7:30AM - 9:00AM

Quick tips on how to create effective, engaging filters on social media using simplicity, reverence and giving a gift to fans of your brand

What You'll Learn:

  • The tenants of creating an engaging social AR filter
  • The software and approval process of creating a filter on Instagram
  • A quick real-time build of a filter from start to finish
About the Speaker: Luke Hurd, Signal Theory
A member of Instagram's beta development team for their augmented reality platform, Spark AR, Luke Hurd was recently featured at Facebook's annual keynote, which showcased his filters as ways to effectively engage Facebook/Instagram users. Luke also works closely with the Instagram development team to understand augmented reality user behaviors — interactions, time spent and the most effective methods of engagement, and with the Facebook/Instagram Strategic Brand/Partner team to determine how brands can leverage AR in their advertising campaigns, in physical locations and activations.
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