Tuesday, March 14, 2017 at 5:30:00 PM Lockton Affinity, LLC 7300 College Blvd., Suite 500, Kansas City, MO

Build Better Campaigns Using the Kentico Enterprise Marketing Platform

With the recent positioning within Gartner's Magic Quadrants for Web Content Management and Horizontal Portals, Kentico has established itself as a preeminent tool for enterprise marketers.  In this session, we will look at a foundational component of the platform: campaign optimization.  Effective campaigns require multiple facets including lead scoring, social integration, marketing automation and advanced analytics. Attendees will gain a greater knowledge of Kentico as a marketing platform and learn how it can enhance their campaign goals.