March 3: SMCKC March Breakfast - Humanize the Science: Trust-Building in Social Media

On 7:03 AM

March Breakfast
Humanize the Science: Trust-Building in Social Media
March 3 | 7:30 a.m.
By engaging its users with humor, creativity and a sense of understanding of their interests, the National Weather Service (NWS) in Kansas City has built a solid relationship with the community it serves.
At this breakfast you'll learn how the NWS:
  • Breaks down complicated scientific processes to a basic level of understanding
  • Maximizes the effectiveness of critical information by establishing a foundation of trust among their users
  • Builds trust by showing the human behind their service and connecting to users on a personal level
     
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