Real-Time Consumer Engagement with Hallmark, Fri., March 6, 7:30 - 9 am at Grand Street Cafe, 420 Grand Street, Kansas City, MO
The Hallmark Social Media team will join SMCKC to discuss how to drive business results using real-time consumer engagement. They will highlight their recent holiday campaign, 12-Gifts-A-Giving which combined promotions, sweepstakes and nightly fan engagements. Marketers have been using deals and sales for decades, but now they can be integrated and amplified by the power of social media and be fun for fans. What’s not to love about a Twitter or Pinterest party?
The Hallmark Social Media Team includes: Carrie MacQuaid (@MsCarrieMac) is the Social Media Community Specialist for Hallmark. She also specializes in bartrivia and hosting get-togethers. She will be joined by Camille Lauer (@CamLauer), Social Media Insights Manager, and Jaci Twidwell (@jacitwidwell) from Hallmark PR and manager of the Love, Hallmark blogger community.
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