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SMCKC Janauary Breakfast: Tactics & Targeting of Paid Social Media

January 10, 2020 | 7:30AM - 9:00AM

Social media networks, like their directory and search predecessors, make money through advertising to their user base. Learn about what kind of ad units you can buy and how to find your ideal customer on Facebook, Instagram, Twitter and LinkedIn.

What You'll Learn:

  • Choosing the paid social network that will work best for you
  • Choosing the ad unit to best convey your message
  • Finding and targeting your customers
About the Speaker: Erik Dahlstrom, emfluence
As the Paid Media Strategist at emfluence, Erik is responsible for placing and optimizing digital paid media campaigns for clients. This includes Paid Search on Google and Bing, Google Display Network, Paid Social on Facebook, Twitter, and LinkedIn, and just about anywhere else you can buy ad placement on the internet. He’s been in Digital Media for 13 years working in a number of verticals.
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