Topic:  Google Analytics: The Coolest Reports You’ve Never Seen.

Speaker: Marc Richard, Director, Digital Analytics & Insights at Evolytics

Presentation:  Marc Richard walk through a handful of reports that—for various reasons--online marketers rarely use.  Some of my favorites include:
- Real-Time reports:  Traffic Sources
- Audience reports:  User Explorer, Demographics, Interests, Benchmarking
- Acquisition reports:  Channels (see also Conversion reports: Multi-Channel Funnels)
- Behavior reports:  Site Content > All Pages (Navigation Summary tab)
- Conversion reports:  Ecommerce (Shopping Analysis, Product & Product List Performance, Marketing and Multi-Channel Funnels)

Hosts: InfoDeli & Breht Burri host the Kansas City Web Analytics, Google Analytics & Marketing Metrics Group.

Each month we have one or more guest speakers discussing Google Analytics, Web Analytics and Marketing Metrics.

Meeting Agenda*

6:45 - 7:00 Welcome and Networking with food and drink
7:00 - 8:00 Analytics or Marketing Metrics Topic Presentation/s
8:00 - 8:30 Group Discussion - Q&A and Answers To Previously Submitted Questions
8:30 - 9:00 Informal Breakout sessions for specific Q&A among group members

* The actual agenda is flexible depending upon speaker's presentations and length of Q&A.

All attendees are encouraged to email questions to be answered at the event to Breht Burri at [email protected].

Parking:  Free Parking on Grand Blvd on both east a west sides of the street.