This month's meeting will be an EXCELLENT opportunity to bring some of the non dev\test people to help them continue their learning in Agile and Lean practices.  This meeting should provide a lot of value to those in your organization that are responsible for marketing, web site content and general business activities.   So bring a friend!

To register for the meeting or to get a map, please visit


An Agile Approach to Content Planning


In recent years, it seems that one can’t read a trade publication, regardless of the vertical market, without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix.  Content marketing has become a de facto business critical activity.  Simply put, we need content; effective, in demand content. Thus the real questions become:
-          How to do it?
-          How to do it well?
-          How to get it done on time and within budget?

According to John Alexander, Managing Partner of AJi, the power is in planning. At this highly interactive event, John will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

He’ll share keys to the process:

·  How to estimate the size of content needed

·  What information to gather and when

·  How to plan, review and complete content elements

Don’t miss this great opportunity to get a better understanding of best practices and future trends in this important area. You’ll come away with a “starter plan” to better manage content development. This is a great session that will give you insights no matter what role you have in the marketing cycle.


Speaker Bio

John Alexander is a nationally recognized consultant, trainer, author, and coach. In his role as Managing Partner at AJi Software, John specializes in development architecture and agile processes, for which he received the Microsoft Most Valuable Professional award. He has served as the Microsoft Regional Director for the last 16 years. In addition, John was the lead architect and coach of a software development team that was directly responsible for placing that organization on CIO Magazine's Agile 100 List. A widely respected speaker and writer on Microsoft .NET applications, he co-authored two best-selling books on .NET development, as well as a best-selling book on Microsoft SharePoint development. He routinely speaks at industry conferences such as VS Live! and DevConnections.


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