Thanks to Level Five Solutions for hosting this months meeting!
What is a Customer Journey Map?
A Customer Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels. Occasionally, a more narrative, text-based approach is needed to describe nuances and details associated with a customer experience.  The story is told from the customer’s perspective, but also emphasizes the important intersections between user expectations and business requirements.
Inspired by user research, no two journey maps are alike, and regardless of format they allow organizations to consider interactions from their customers’ points of view, instead of taking an inside-out approach. They are one tool that can help organizations evolve from a transactional approach to one that focuses on long term relationships with customers built on respect, consistency and trust.
Well, we are creating them on meeting night, with the help of Jason Whitney, who holds over 50 patents. Whenever you send a picture in text, you can thank Jason. He even has one specifically on the customer lifecycle.
Come ready with a pen/pencil, some paper and be ready to team up and get our journey mapping on!