FORBES Business Magazine says that "Hispanics, now underserved by advertisers, will be the most important U.S. growth market through mid-century."   

Nielsen, the U.S. Census Bureau  and a wide variety of industry magazines are talking about the rise of the Hispanic population. Hispanics value will rise 50% between 2010 and 2015 from $1T to $1.5T.  While much of media is changing and some traditional medias are in decline, Hispanics and their media consumption is on the rise. Hispanics over index in technology adoption, use of smartphones, texting, video streaming, mobile apps, shopping on mobile phones and tablets, using social media and sharing opinions and writing reviews. 

 

Yet, so many companies have not started to reach out to this consumer group. Nicholas Segura will discuss the challenges and complexities when considering Hispanic consumers....way beyond translating your copy into Spanish. 

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